Summer Smash is a female cricket initiative run by Nelson Cricket. I was asked to design a series of adverts (Poster, Facebook Banner, Instagram advert, Facebook advert) specifically targeting females of all ages.

They asked for a design that was bright, energetic, fun, ‘summer-y’, and reflected females in cricket. They wanted it to feel more social/community/events in nature rather than competitive sport. They also asked for pink in the colour palette.

I created a pattern that felt summery and fun, using pink in the main ‘Summer Smash’ header.